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- May 25, 2026
AFM Agency
Description
AFM Agency is a prominent, full-service TikTok creator marketing and e-commerce agency based in New York City. Founded by Ethan Ma, the agency operates as an official Platinum-status TikTok Shop Partner. They bridge the gap between digital-native consumer brands and content creators to drive social commerce and live-selling revenue.
Based in New York at 519 8th Ave, Floor 20, this agency specializes in TikTok Shop management, creator campaigns, livestream operations, and AI‑driven marketing strategy, serving notable clients such as L’Oréal, Estée Lauder, MAC, Shein, Popmart, Philips, and YitaHome. Founded in 2023 and supported by Gloda Story’s AI-powered global growth engine, the company offers end‑to‑end TikTok Shop management, creator matchmaking with a network of over 20,000 creators, short‑form video production, daily and large‑scale livestream operations, omnichannel paid media, and offline creator events and brand activations, with a team size estimated between 50 and 200 employees.
Core Services For Brands
The agency helps consumer brands—specifically in categories like beauty, lifestyle, wellness, sports, and pets—scale their gross merchandise value (GMV) through several targeted offerings:
- TikTok Shop Management: Full-funnel operations, product selection strategy, and store administration.
- TikTok Live Commerce: High-speed, interactive livestream sales production, including providing live hosts, setup gear, and pacing support.
- Matchmaking City Tour: Monthly, offline, face-to-face networking events designed to directly pair verified creators with brand sponsors.
- Fulfillment Support: Live commerce logistics optimized through a specialized AFM Fulfillment Center network spanning NY, NJ, and Philadelphia.
Creator Network Benefits
For content creators, the agency provides an invitation-based, verified network designed to monetize short-form video and streaming: [1, 2]
- Brand Deals: Direct access to paid campaigns, affiliate setups, and product commissions.
- Livestream Infrastructure: Access to dedicated physical streaming studios, equipment, and live modifiers.
- Professional Coaching: 1-on-1 mentorship, performance data tracking, and algorithmic optimization training
Corporate Footprint & Operations
The agency employs between 11 to 50 employees, primarily operating out of its main office location in Long Island City, Queens. Their tech infrastructure is scaled via an official partnership with the AI-driven marketing technology provider GlodaStory.
Are you looking at AFM Agency from the perspective of a brand wanting to scale TikTok sales, or as a creator looking to join their network? Click their website link below for more details.
Features
AFM agency specializes in TikTok Shop, livestream commerce, and creator-brand matchmaking. Their specially known for AI‑driven growth solutions and large-scale creator partnerships. AFM Agency is recognized as the #1 TikTok Creator Agency in the U.S., with a strong presence in e‑commerce, beauty, fashion, and consumer goods.
Location
519 8th Ave, FL 20, New York, NY 10018
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